Why verticalization is often a better decision than B2B2C

There is a category of businesses where the ultimate vision of the company is B2B2C. Often, it is a complex service that involves significant expertise but a lot of data from the consumer, or where the offering is so complex that it is usually done through an intermediary. Many educational tools, for example, have a B2B2C flavor, since they often involve selling product to a family through a teacher.

The issue with these businesses is a coordination problem. To get the businesses involved, you need to show them that customers want it, and to get customers to demand it you…


Twitter is trying to revitalize itself by adding more contexts for discourse to its repertoire. The result, if everything goes right, will be an influence superapp that hasn’t existed before.

The last few months have been interesting for Twitter.

After years of no innovation at all, Twitter is making big product changes. It has acquired Breaker and Revue, and presumably has more M&A coming. It’s coming out with Spaces. The only thing it clearly isn’t working on is an edit button.

Strategically, though, what is a microblogging service doing buying a social podcasting company and a newsletter tool while also building a live broadcasting sub-app? Is there even a strategy at all?

I humbly propose this: There is a strategy. Twitter is trying to revitalize itself by adding more contexts…


What to make of a revolution in venture capital

February 5, 2020 was a big day in venture capital. AngelList announced a new way to raise capital: the rolling fund.¹

The core idea is simple. Instead of a single fundraise establishing a committed capital base, venture capitalists can garner quarterly commitments, giving them fresh capital each quarter to invest. This is a radical departure from how traditional VC firms work.

The biggest rolling funds are actually quite sizeable. Sahil Lavingia, founder of Gumroad, expects to deploy $8 million a year — which is the size of a proper pre-seed fund!

Here is how AngelList itself describes its creation:

Similar…


Martin Gurri’s book now looks prophetic. It can teach us about the present crisis

In 2014, Martin Gurri published Revolt of the Public and the Crisis of Authority in the New Millenium. Gurri, a former CIA analyst, argues that the Internet did more than just enable new voices to be heard. He argued that it fractured any common notion of the public and dissipated authority. It was a brilliant book with exquisite timing. In 2014, most people still thought the Internet was primarily a tool for a certain type of protest: progressive and giving a voice to the unheard. …


Debt isn’t the worst idea for startups, but it’s not as simple as just “coming”

Recently, a blog post Alex Danco called “Debt is Coming” made the rounds in VC Land, arguing that we are on the cusp of seeing more debt in the startup landscape. While this blog post blew up, the general concept has been floating around for a while, perhaps best popularized by Bryce Robert’s debt over equity movement.

Debt is typically seen as a negative signal. It often indicates a lack of availability of more prestigious capital.

On top of that, debt creates “dead weight” that must be paid off, and startups often lose money, meaning that the money will…


Why we’re going to see a lot more of rounds like Front and what to make of it

The most recent round by Front, an email collaboration app, made a lot of waves: not for the $59m raise size or the $800m valuation but for who lead it. You see, Front’s Series C was led not by the usual suspects or even a VC firm at all. It was led by a consortium of operators. This has been described by many as “rare” or “surprising,” but I would argue this is the apotheosis of the operator VC model started by a16z a decade ago. I think it’s also more important than VC-land has been treating it.

The founder fetish

But first…


Unique considerations for health companies

Kenneth Arrow and the Unique Marketplace

In his 1963 paper, Arrow outlined what makes healthcare different than other industries. It’s been called “the article that launched a thousand studies,” but that would be understating it: Arrow framed the entire field of health economics, and thus the debates surrounding one of the largest sectors of every economy on the planet.

Kenneth Arrow receiving the Nobel Prize in 1972.

Arrow specifies five characteristics of the healthcare market, none of which are totally unique to medical care but none of which are all present in any other market:

  1. Demand is weird. It’s basically random, it is super high value, and it has uniquely strong emotional associations.
  2. Ethics…


The story of how we designed Jovono’s brand

This is the story of how we designed Jovono’s brand and a meditation on branding in general. We hope that explaining how we approached our branding might be helpful for you as well.

The Base Layer and Logo

A lot of VCs have brands that are kind of boring. We set out to be different from the start. We hired Liliya Kriulina to design our brand.

A brand needs to capture the values of your company, and your first exercise is selecting words that represent those values. Ours were growth, investment, positive change, authenticity, creating value, and futurism. It’s essential to start here because you…


From 1958 to 1963, Americans had many reasons to be nervous about the future of technology. The Cuban Missile Crisis viscerally brought home that the crowning achievement of the atomic age, the nuclear bomb, had introduced the risk that a minor conflict could destroy the world by accident, all while Sputnik showed that the USSR had surpassed American engineering. Yet, one of the most popular comic strips during that period was Arthur Radeaugh’s Closer Than We Think, which ran in newspapers across America. Even in the depths of existential despair, we managed to maintain a sense of optimism surrounding the…


Here are 8 tips for pitching to Jovono. These are our idiosyncrasies and should be viewed as supplements to any good pitching strategy.

Explain precisely what you’re betting on

Every startup is based on the idea that you’re changing the world in a big way. That involves uncertainty, which means taking a bet. In a pitch, you should be specifying a model of the world and then, through your startup, betting on each variable. These bets could be on technology, social acceptance, market structure, whatever. …

Evan J. Zimmerman

Chairman of Jovono, among other things. I don’t write medium posts, I write excellent ones.

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